If you're starting a business, running a startup or in Marketing, it is essential to arm yourself with the tools that will give you the biggest return on investment. In the world of Digital Marketing tools, the list is endless. New tools are emerging every day. Therefore, it becomes that much more important to hone in on precisely the tools that you need.
Marketing expenditure is always a play on cost benefit analysis, whether on your time or money or (in many cases) both. Below are the tools that I have found to be most useful.
Top 10 Digital Marketing Tools in 2018:
Google Analytics is an absolute must. If you want to understand the most important metrics for your site, Google Analytics is hands down the best and most in-depth platform to use. It is also useful to add on other analytics tools apart from Google Analytics, as each platform will use its own algorithm to analyze performance data. Therefore, it can be very useful to compare more than one platform to get the full picture. Google Analytics works when you add a specific tracking reference code for your site onto every page that you would like to track. Google Tag Manager is also a vastly helpful tool to use, which can insert code (such as new events) directly from Google Analytics, without having to add new code onto your webpages. This works with a one-time google tag manager code that you will add.
MailChimp is no longer just about email marketing! It has a vast array of campaigns, landing page creation and social media advertising creation and tracking data. Mailchimp is a great way to house all of your digital marketing campaigns in one place.
Hubspot is a hugely helpful tool, that will guide you through each step of your Inbound Marketing needs. They provide 24/7 customer service assistance as well as an in-depth weekly training session for the first 3 months. Hubspot encompasses a vast array, including but not limited to email drip campaigns, landing pages, blogs, CTA buttons and data analytics.
Hootsuite is the biggest name in social media management. Now that you can schedule automatic posts to Instagram as of just a few days ago, Hootsuite will be your one-stop-shop to all of your pre-scheduled social media needs. This is a very important tool if you don't want to spend hours posting to each social media platform yourself every single day and ensures timely exposure at the most optimal time of the day.
Kissmetrics is a behavioral digital analytics tool that goes deeper into your customer base than any other tool. By tracking behavioral analytics, you will be able to extract key insights of your customers and know what is vs. isn't working much faster. As we all know in Marketing, time is money and the faster we can better understand the results of our effort, the more we can focus solely on what is working and capture that exponential growth opportunity.
BuzzSumo is incredibly useful for understanding the content that goes viral within your industry. This is important to know about so that you can focus your content on what your readers and your potential customers find most interesting.
Moz is the best tool out there for SEO. The first thing a potential customer will do when they have a need is to google search it. We now carry google in our pocket everywhere we go and so SEO is incredibly important. Moz helps with keyword research, link building, site audits and page optimization insights. SEO strategy is getting harder to crack and the best SEO nowadays is excellent content. However, there are many things that need to be in place in order to l boost your Google search relevancy.
Hotjar is a unique tool that allows you to identify the exact areas of your site that are attracting or confusing your customer. Hotjar even provides recorded sessions so that you can replay exactly where the customer scrolled down to and where they went onto next. This is incredibly important when building out your user experience on your site and discover key insights that will lead to higher conversions and lower your bounce rate.
SEMrush is another SEO tool, however, this one focuses on providing critical information on your competitors, such as their best keywords or even their advertising strategies and budget. If you want to stay on top of your market, you must understand what your competitors are doing. With all of the data and analytics that we have available, you can now harness that power into keeping up with what your competitors are doing.
Author: Tamara Ashworth, Marketing Strategy professional and founder of Ashworth Strategy