Highlighted case studies


Project scope: Launching new medical device products to market.

  • The ACO brand was launched in 1939 as a trademark of the Swedish pharmacy's own products
  • ACO is the market leader in the Swedish skin care market
  • In total, ACO has about 350 products


Project scope: Launching new skincare products to market.

  • The Biodermal brand was launched in 1979 in the Netherlands
  • Biodermal is a leading brand in the Netherlands
  • In total, Biodermal has about 70 products


Project scope: Launching a new consumer product to market.

  • Charmin is a leading brand under the Procter & Gamble (P&G) portfolio
  • Charmin was purchased by P&G in 1957
  • The paper products division (including disposable diapers) became the biggest of P&G’s new businesses


Project scope: Launching new skincare products to market.

  • Cosmica is a trademark of the Norwegian's pharmacy products
  • The brand is a market leader in the Norwegian skin care market
  • Cosmica continues to be a growing brand in Norway


Project scope: Launching new skincare products to market.

  • Cliniderm is a high-end skincare brand established in the Nordics
  • Cliniderm has a line for both women and men
  • The brand has advanced technology specifically made for harsh winter climates


Project scope: Rebranding an existing product and launching new medical device products to market.

  • Dermalex offers targeted products for the treatment of different skin conditions
  • Dermalex is a pharmaceutical medical device class skincare brand
  • The brand is sold globally including Europe, North America and the Middle East


Project scope: Branding and launching new pharmaceutical product to market.

  • DSM is a global science-based company active in pharmaceuticals, health, nutrition and materials
  • DSM and its associated companies deliver annual net sales of about €10 billion with approximately 25,000 employees
  • The company is listed on Euronext Amsterdam


Project scope: Branding and launching a startup company to market. Developing the complete strategic plan with successful implementation. 

  • Quesbook is a fast growing, funded global ed-tech startup company headquartered in New York City and an office in Shanghai
  • Quesbook provides a new and modern approach to test prep
  • The platform provides a highly personalized study guide with online class recommendations